We created an illustration book about passing on love with a special package. The story narrates how did a child mimics moms love and care, and finally the child learns how to heal others with love. We make products as part of the story so when the mom and child reading our illustration book together, they will know the product's RTB and the child also acquire the knowledge of wound care, and pass on their love to others.

We created an illustration book about passing on love with a special package. The story narrates how did a child mimics moms love and care, and finally the child learns how to heal others with love. We make products as part of the story so when the mom and child reading our illustration book together, they will know the product's RTB and the child also acquire the knowledge of wound care, and pass on their love to others.

It quickly ran out of stock and became a hit as soon as we shared the information on the web, generating positive discussion from mothers about the story and the germ-killing function. The topic also ranked first on Sina Weibo’s trending topics. With the publication of merely 1000 copies, the book earned huge exposure from free media valuing at 330 thousand RMB, which led to an unexpected sales growth of 33% for Band-Aid.