Cannes Lions
DDB BRASIL, Sao Paulo / JOHNSON & JOHNSON / 2015
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Description
The film tells, in a subtle way, the story of a woman, represented by the majority of women, during her period. It talks about the feelings, fears and restrictions that they go through during their period. With animated phrases based on the name of the product, o.b., the film demystify phobias and shows how routine things can continue to be lived “on those days” by using the product. The French soundtrack, which was specially produced for the film, perfectly marries the animation and highlights the daintiness of a woman and the theme in question.
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