Cannes Lions

BOOK READING WEBSITE

COLENSO BBDO, Auckland / NEW ZEALAND BOOK COUNCIL / 2008

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

We disguised everything from classics by George Orwell through to short stories by local New Zealand authors. To the untrained eye, and sometimes even the trained eye, these books looked like your run-of-the-mill Powerpoint presentation. But the operator always knew what they were reading.To keep up ‘underground’ appearances, these books were housed at an equally masqueraded online library, which looked identical to a Windows desktop. On this desktop were folders named after different book genres with the corresponding Powerpoint book files inside.This link was sent out to Book Council members via email and from there it spread via emails, websites, chat rooms and blogs. Soon enough these books were infiltrating offices all over the world.

Outcome

At the time of entry this site had just gone live. More books are being uploaded by the day, and many authors have expressed interest in donating their books to help the cause of encouraging reading nation and worldwide. No data or statistics are available at present.

Similar Campaigns

12 items

Invisible Message

LEO BURNETT SYDNEY, Sydney

Invisible Message

2017, WORLD WILDLIFE FUND (WWF)

(opens in a new tab)