Cannes Lions

Invisible Message

LEO BURNETT SYDNEY, Sydney / WORLD WILDLIFE FUND (WWF) / 2017

Presentation Image
Demo Film
Supporting Images
Supporting Images
Supporting Images
Supporting Images
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

We created a colourful light installation with an invisible message to illustrate how the Great Barrier Reef has lost its colour due to an invisible threat – Global Warming.

Execution

We took advantage of this by creating a light installation of the Great Barrier Reef, with a hidden message inside. A message made from infrared light that’s invisible to the naked eye, but visible to smartphone cameras.

  

When people took a photo of the reef, the message was revealed on screen.

Outcome

The Invisible Message formed part of an initiative that ultimately led to the Australian Government pledging $1 Billion to protect the Reef.

Similar Campaigns

12 items

WWF RE-CALENDAR

BEING\ÇÖZÜM, Istanbul

WWF RE-CALENDAR

2018, WORLD WILDLIFE FUND (WWF)

(opens in a new tab)