Booking.com’s Halloween campaign capitalised on one of the USA’s favourite holidays, undertaking targeted communications centered on haunted hotels to drive awareness and recognition for the brand. The campaign reflected the key message that Booking.com offers the world’s widest and largest range of properties. No matter what a customer is looking for Booking.com has it - even haunted hotels.

There’s nothing better than a scary movie to get into the Halloween spirit. Based on this insight, the Booking.com Halloween TVC behaved exactly like a horror movie release - we wanted people to believe they were witnessing the next great horror film.

Horror films seek to trigger our senses and challenge our perception of reality. A big part of believing in haunted places and strange spirits appearing to us are sounds that manifest their presence. The sound therefore reinforces the thrill of the unknown. To enhance this message, and drag the audience even further into the illusion of watching a horror film, we have designed a very scary soundtrack. Just like in a classic horror film, the scary sound design in Booking.com’s Halloween spot gives you goosebumps in anticipation to finally be able to see what you are hearing.