Cannes Lions

Books build children

MIHARUMIYUKIJIRO, Tokyo / YOKOHAMA / 2016

Presentation Image
Supporting Images
Supporting Images

Overview

Entries

Credits

Overview

Description

Redefine librarian as a job that opens new possibilities for children, helping their mind grow.

Execution

Created a series of posters that teach the value of the role and published them at the libraries, schools and also the stations in Yokohama city.

Outcome

-Applications increased by 150% compared to last year.

-We succeeded in raising awareness and understanding of librarians.

Similar Campaigns

12 items

1 Cannes Lions Award
Sans Emission

TOUCHE!, Montreal

Sans Emission

2024, VOLKSWAGEN

(opens in a new tab)