Cannes Lions
MIHARUMIYUKIJIRO, Tokyo / YOKOHAMA / 2016
Overview
Entries
Credits
Description
Redefine librarian as a job that opens new possibilities for children, helping their mind grow.
Execution
Created a series of posters that teach the value of the role and published them at the libraries, schools and also the stations in Yokohama city.
Outcome
-Applications increased by 150% compared to last year.
-We succeeded in raising awareness and understanding of librarians.
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12 items