Cannes Lions

Forever Our Leader

TUGBOAT DESIGN, Tokyo / YOKOHAMA / 2017

Presentation Image
Digital Proof JPG
Presentation Image

Overview

Entries

Credits

Overview

Description

By symbolically taking snapshots of him during his play on the field, the sense of his presence as a player in baseball for 25 years and his way of life as a man is included in the photograph.

In addition, for the name “Bancho” which is given to him alone, by adding “eternal” the sense of originality for the word is strengthened.

Execution

Targeting all his fans and people who live in Yokohama city.

A retirement announcement advertisement at Japanese primary newspapers nationwide

Outcome

A very memorable campaign (event) for the retirement of a star player who leaves behind a record-breaking status for the team’s history.

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