Cannes Lions
TUGBOAT DESIGN, Tokyo / YOKOHAMA / 2017
Overview
Entries
Credits
Description
By symbolically taking snapshots of him during his play on the field, the sense of his presence as a player in baseball for 25 years and his way of life as a man is included in the photograph.
In addition, for the name “Bancho” which is given to him alone, by adding “eternal” the sense of originality for the word is strengthened.
Execution
Targeting all his fans and people who live in Yokohama city.
A retirement announcement advertisement at Japanese primary newspapers nationwide
Outcome
A very memorable campaign (event) for the retirement of a star player who leaves behind a record-breaking status for the team’s history.
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