Cannes Lions
BATES MANILA, Manila / FULLY BOOKED / 2012
Overview
Entries
Credits
Description
What if you could get people more excited about book titles available in Fully Booked branches around the country? What if you could do this by making literary characters literally jump out of book covers? The Fully Booked Imagine App combines a window sticker of the world of fiction with books as augmented reality triggers. Download the free app and point your iOS device on the books and watch characters come to life in 3D. Fully Booked fans enjoyed interacting with the 3D characters that they shared their photos and videos on social media generating huge buzz for Fully Booked.
Execution
What if you could get people more excited about book titles available in Fully Booked branches around the country? What if you could do this by making literary characters literally jump out of book covers? The Fully Booked Imagine App combines a window sticker of the world of fiction with books as augmented reality triggers. Download the free app and point your iOS device on the books and watch characters come to life in 3D. Fully Booked fans enjoyed interacting with the 3D characters that they shared their photos and videos on social media generating huge buzz for Fully Booked.
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