Livrarias Curitiba is the largest bookstore network in the south of Brazil and one that offers the richest variety of books, a significant differential towards the competitors.As new competitors arrived in the regional market, the client has requested a communication campaign at the point-of-sales which would highlight this differential.

We sought inspiration in the most important happenings of the year in order to build high impact images. So, the Mayan calendar, the London Olympics and the European crisis were transformed into parallel worlds, inhabited by people with different points of view about the subjects. For each point of view, we suggested a different book.

Graphically speaking, the common element is the circumference, which we represented using the Mayan calendar, a Euro coin and an Olympic medal.

The posters were very popular at the stores and were transformed into ads and web banners afterwards, by the client's request.