We catch ravenous readers around Felix Jud and bring them into the shop. We do this using "reading rat" traps which we lay on the pavement around the store, making a trail directly to the entrance. Snap!

The traps worked! On one weekend, thanks to the traps, 10 rats per hour more than usual were sighted in the shop, nibbling on new reading matter.

And as Felix Jud averages 10 customers per hour, this is an increase of 100% during the promotion.