In order to give people a glimpse into the world of the classics, four individual bookmarks were designed and illustrated for selected novels from the series. When placed inside the book together, they create a type of diorama, vividly depicting an important scene from the story.

To whet the appetite even further, on the back of the bookmarks there is an intriguing quote from the book, relevant to the scene portrayed with the line “New worlds will open up to you”. The bookmarks were also given as a gift to customers to mark their favourite places in their new classic.

During the promotion, sales of classics went up a remarkable 70 % and the bookmarks were so popular with the customers that a second run was printed. Due to the promotion’s remarkable success and the countless requests from customers, new bookmarks are being developed for further classics in the series.