Gamers needing help often turn to YouTube to get tips from game influencers and celebrities. We teamed up with these influencers and they had let us highjack their channels. Dr. T took over their video channels so that when our existing community of players went to find help, Dr. T was already there waiting for them and mocking them. In this way, our advertising campaign became a real event and not just passive marketing.

Gamers needing help always turn to YouTube. We had teamed up with these influencers and they had let us highjack their channels. We provided the Youtubers with videos that first appeared to be actual tips on the defeating the Mega Crab, but then were interrupted by Dr. T himself, once again, taunting viewers.

~168,000 views between 4 videos, no paid support.