A Boost chocolate bar is so desirable you can't live without it, but you certainly can't live with it. But what if you did live with it? What would happen to the state of your flat? What would happen to your love life?This idea is brought to life by showing the day-to-day struggles of Richard living with the ultimate object of desire - a six foot, talking chocolate bar (Boost).Each ad launched one after the other, like a mini sitcom.