Cannes Lions
180LA, Santa Monica / SPRINT / 2010
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Description
It’s wrong to disguise your son as a dog and send him across the country in the dark underbelly of a plane to save a couple of bucks. But it’s not as wrong as the cell phone company that drove his mother to such drastic measures. Thanks to Boost Mobile, she can switch to their $50 monthly unlimited plan and right both wrongs at once.
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