We set up a tennis game on the US-Mexican border, between a young player from the American side and a young player from the Mexican side. We let them talk about what it means for them to have the people from the opposite country to play with and against.

The tennis match was played at Tijuana River, between San Diego (US) and Tijuana (MX) 32°32’29.93?N 117° 2’19.57”W.

We went to the border and found two young tennis players on each side of it. We then put up the tennis court on the border, making it an international tennis court with the border crossing it. Through this game they were playing we wanted to show, prove and make the statement that rivalry can be something good.

The game took place once and was documented by a film crew.

Awareness of Björn Borg as a sportswear brand increased with 100 percent Q1-Q2 in its key markets and the sales of the featured products doubled and became bestsellers for the brand. In Q3 The Signature Collection was sold out on many platforms and in many stores, while awareness keeps growing.

The campaign got mentioned and recognized in massive media channels and reached over 100 million people globally. The content reached and engaged our core target audience far beyond our expectations, over 4 million people engaged by commenting and sharing, helping to spread the message worldwide through their own channels.