Cannes Lions
SPARK44, London / JAGUAR / 2018
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Description
The film is seen through the eyes of children beckoning adults to get back that spirit of adventure we all have when we’re young.
It begins with a girl in a field who says “When we’re young, we’re all adventurous”. She then runs off towards adventure and we cut to see other children continuing the rousing and charming call to arms, in various settings. One says “we want to climb things” another “explore things” and so on. The film ends with a girl with her pants on her head who says thoughtfully “we all have to grow up..” before we return to the girl in the field, now covered in mud, who adds “..but it doesn’t mean we have to grow old inside.”
The piece finishes with the endline: “70 Years Young”
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