Cannes Lions
LANDIA, Buenos Aires / ESPN / 2014
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In July 2013 the XGames (ESPN's extreme sports event) turned 18. This spot was devised as a celebration of all the generations of the event itself and a tribute to all the athletes that participated in the games. The spot features a pregnant Karen Jonz (world skateboarding champion), skateboarding around the city to the sound of 'Born Free'.
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