Cannes Lions
TRIBAL DDB WORLDWIDE, New York / TRIBAL DDB / 2004
Overview
Entries
Credits
Description
The Axes are invisisible but the chops are for real.In 2003 the US Air Guitar Champion ended up taking gold at the world championships Finland - the organizers wanted to make sure that they were getting the best of the best to enter the 2004 competition. With national pride at stake, Tribal DDB developed a viral piece that summed up the essence of air guitar and provided a standard that had to be beat. It challanged America's best air axe men to come forward and enter. Who will win? Only time will tell.
Similar Campaigns
12 items