Cannes Lions

AIR GUITAR CHAMPIONSHIPS

TRIBAL DDB WORLDWIDE, New York / TRIBAL DDB / 2004

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The Axes are invisisible but the chops are for real.In 2003 the US Air Guitar Champion ended up taking gold at the world championships Finland - the organizers wanted to make sure that they were getting the best of the best to enter the 2004 competition. With national pride at stake, Tribal DDB developed a viral piece that summed up the essence of air guitar and provided a standard that had to be beat. It challanged America's best air axe men to come forward and enter. Who will win? Only time will tell.

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