Cannes Lions
ADINTERACTIVE, Istanbul / BSH - BOSCH HOME APPLIANCES / 2008
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Description
BoschWorld is the world’s first Photo-Realistic 3D Online Community Platform in this sector where users experience virtual home life and create new neighbour relationships. Each member is welcomed to pick and own a house from any neighbourhood and can invite friends as neighbours, visit other houses, send private messages and chat with available neighbours. House owners can earn points by completing regular tasks like cleaning the house, watering the plants, feeding the fish etc., they then redeem their points for discounts at Bosch Dealers or for prizes. Various interactive tools, unique product experience and successful brand communication was made possible for over 500,000 people.For website use:username: canneslionspassword: thejury
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