In this campaign, we show that great bosses and VWCV both go beyond the call of duty when looking out for the people they work with. Our story focuses on Bill, a middle aged family man who runs a business with a fleet of VWCVs. Bill is a boss who….

• cares about the smallest details of his business;

• is always there to get his hands dirty whenever needed;

• is passionate about all the people around him – staff and customers;

• and does all that it takes to get the job done right so that business will succeed and grow.

We then see this attitude replicated by the VWCV staff when Bill visits his local Van Centre and his BDM goes out of his way to support Bill, right down to the cup of tea that he’s been craving.