Cannes Lions

BOSS

BBH CHINA, Shanghai / PERFETTI VAN MELLE / 2014

Case Film

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Overview

Description

All the office workers are gathered in the big boss’ office with their heads down. The furious big boss is scolding them, “AM I TOO NICE TO ALL OF YOU?! HUH?!” A junior employee mutters sarcastically to himself, “Nice… my ass!” But everyone else is so quiet therefore everyone hears it. The angry boss inhales sharply and demands that he say it again. “N-nice… m-my ass,” the employee repeats. The boss demands him to say it again and again. The employee screams, “Nice… my ass!” The boss inhales deeply. It turns out that the boss just wants him to open his mouth because he’s got irresistibly pure breath.

This film aired on screens in hotels business centres & apartments.

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