We decided to create a live event that would prove to the public that Trident Senses’ invitation to 'See What Unfolds' really does create memorable and unexpected experiences.We created a special vending machine and placed it in Covent Garden, London.When an unsuspecting member of the public used the vending machine, they were dispensed some free gum along with an experience they wouldn't forget.

The vending machine door dramatically opened revealing a cloud of dry ice inside. A musician then suddenly stepped out of the machine and gave the member of the public a pack of gum. The musician then began to perform to the public. As more people used the vending machine, more and more unusual musicians, such as an accordionist, a saxophonist and a pianist, miraculously came out of the small vending machine.

Finally when the full 10-piece band had emerged, they performed an impromptu gig to thousands of people in London’s Covent Garden.

Hundreds of people engaged with the special Trident Senses Vending machine, each receiving free packets of gum. They shared the gum with friends and loved ones as they enjoyed the performance unfolding from the machine.The band emerging from the machine performed in front of thousands of people throughout the day.People even tweeted about the event and their involvement. Justice Stepansky tweeted: Just appeared in the new Trident Advert being filmed in Covent Garden! :) soo much fun!!!!Footage from the event will now be used to create a pan-European TV campaign airing summer 2012.