A sleepless woman is struggling to fall asleep, and we see a personification of her worry, her boss, keeping her up. The boss, sits at a desk at the foot of her bed, she peeps over a cubicle wall, and even goes so far to sit on her bed. The sleepless woman attempts to sleep by ignoring her boss who is ranting on about upcoming tasks and office-related issues, but fails every time. The spot concludes with the message, "When life keeps you up, ZzzQuil helps you fall asleep in less than 20 minutes." We then show the sleepless woman finally getting the peaceful rest she needs paired with the final message, "Because sleep is a beautiful thing."