Essilor is the world leader for corrective lenses and opthalmic optics. The success of the group, which is present in more than 100 countries, is the result of a strategy that has been driven by innovation for more than 160 years. From design to manufacture, the group develops a wide range of lenses to correct and protect eyesight. Its mission is to enable everyone in the world to see well using lenses tailored to their needs. The group therefore devotes more than 150 million euros a year on research and innovation to offer increasingly efficient products.

Essilor has always made innovation a priority. Innovating in the field of ophthalmic optics naturally involves constantly addressing challenges in optical design, materials and the treatment of lenses. For Essilor, there can be no real innovation without a direct benefit to the individual. As microfiber is the only textile that can protect lenses we have to provide it to glasses wearers in an original and creative way. The idea is simple : combine the tee-shirt usually used by glasses wearers for cleaning their lenses and the microfiber that is the only good textile for cleaning them.

Essilor wishes to inform glasses wearers about how important their lenses are. To succeed in this mission, being innovative also means placing wearers and their specific needs at the heart of the approach. By combinating singular aesthetics and ultimate functionality, the See-Shirt have created a real wake-

up call in the consumer mind. Thanks to this innovation, glasses wearers always have at close the good cloths to clean their lenses and preserve their vision. All the See-Shirt have been distributed and very well received. The client wishes to reiterate the action with his worldwide Essilor's partners for the next year.