Cannes Lions
FUTURA DDB, Ljubljana / RADENSKA / 2009
Overview
Entries
Credits
Execution
Packaging was in harmony with its content: The bottle and the packaging were waters, pure, irreproachable. Packaging was ecological, without garbage or any other waste. It was the most ecological packaging ever, why the receiver did not have to throw anything away. Almost all addressed journalists were enraptured with our direct mail. Results were amazing: Almost all media responded.
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