As the bottles are likely to be collected by international whisky connoisseurs, one of our key objectives was to create a design that resonated with this audience and imparted knowledge about the unique craft involved in the production process.

As this is a release of individually numbered bottles, it is a pure expression of the craft of Whisky making. As the de-bossed type on the outer packaging notes, ‘The craft of whisky-making and the alchemy of cask, spirit and time is embodied perfectly by The Balvenie Single Barrel.’

As such, the packaging design makes a virtue of the amount of complex craft and detailing that goes into creating the single malt. An exploded diagram of the whisky casks takes the level of information one step further with detailed annotations of the different subtleties that influence the spirits flavour.

There are no tracked figures as of yet.