Cannes Lions

Bounty of Earth

GSD&M , Austin / AVOCADOS FROM MEXICO / 2016

Presentation Image
Film

Overview

Entries

Credits

Overview

Description

No other avocados are available year round, which makes Avocados from Mexico a wonder of the world. So this video puts them in the Museum of Earthly Wonders, where a group of aliens explore all the unique stuff our planet has to offer.

Execution

This :60 video was filmed over two days at the same time as the :30 TV spot and released on YouTube days before the Super Bowl to take advantage of buzz.

Outcome

Between YouTube, Facebook and Twitter, the video was watched by over 4 million people in a week, shared by thousands and picked up by many news outlets and bloggers. In fact, the :60 was so popular online that the company decided to air it on television later as well.

Similar Campaigns

12 items

It Takes Boobs

COCOGUN, Sydney

It Takes Boobs

2024, STELLA ARTOIS

(opens in a new tab)