Cannes Lions

Bounty of Earth

GSD&M , Austin / AVOCADOS FROM MEXICO / 2016

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Overview

Entries

Credits

OVERVIEW

Description

No other avocados are available year round, which makes Avocados from Mexico a wonder of the world. So this video puts them in the Museum of Earthly Wonders, where a group of aliens explore all the unique stuff our planet has to offer.

Execution

This :60 video was filmed over two days at the same time as the :30 TV spot and released on YouTube days before the Super Bowl to take advantage of buzz.

Outcome

Between YouTube, Facebook and Twitter, the video was watched by over 4 million people in a week, shared by thousands and picked up by many news outlets and bloggers. In fact, the :60 was so popular online that the company decided to air it on television later as well.

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