Cannes Lions
OGILVY JOHANNESBURG, Johannesburg / CADBURY / 2011
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By 2008, Bournville dark chocolate was considered little more than a boring baking chocolate, with minimal market share. And so in 2009 we relaunched the brand with the Deliciously Dark idea and market share began climbing.The objective of the radio campaign in 2010 was to drive affinity, brand belief and bonding and to further entrench the Deliciously Dark proposition.
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