Cannes Lions

BOXING DAY FOOTBALL MATCH

LOWE SYDNEY, Sydney / FOOTBALL FEDERATION / 2010

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Overview

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OVERVIEW

Outcome

$100,000+ in free media coverage, with an outlay of just $15,000.The match attracted nearly 11,000 – the season’s highest home game attendance (nearly 300% up on the average).

With the profile of football in Australia still growing, any results that indicated support for the game was immensely important for the FFA, who are currently driving Australia’s bid to host the 2018 FIFA World Cup.

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