First time visitors to Off The Street Club are struck by the contrast between the dangerous neighbourhood of West Garfield and the carefree attitude of the kids inside the Club. This realization of what the Club represents was the genesis of the theme: More Child. Less Hood.'More Child. Less Hood' was expressed across all elements of the fundraising campaign including: 1. Invitations to solicit seat and table sales mailed to list targeting high-level agency executives2. Posters to generate raffle ticket sales mailed to agencies and communications firms.3. Programme book to solicit donations from luncheon attendees

In what was generally accepted as a difficult economic year and certainly not the ideal time to solicit for charitable causes, results from the “More Child. Less Hood” campaign were spectacular: 1. 2002 Holiday Luncheon invitation generated table and ticket sales revenue 16% greater than prior year.2. Day-of donations, generally attributable to programme book, were 39% higher than prior year.3. Raffle ticket sales were 3% higher than prior year.4. Gross revenue was 19% higher than prior year. 5. According to Client, the 2002 Holiday Luncheon was the highest grossing fundraising event in the Club’s 102 year history.