Cannes Lions
LEW'LARA\TBWA, Sao Paulo / SOS MATA ATLANTICA / 2010
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With an eye to make people think about the waste of paper we fixed cards to trees in the most importante park of São Paulo delivering the message in a plain and simple manner, exactly on the origins of all the paper we use. Using the trees themselfs as posters allowed an immediate association between paper and its origins in nature itself. Dozens of trees were used for this action.
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