The design of Helios Power and Helios House embrace the paradox of creating a green gas station and customer experience. Instrumental to its success was the distinctive tone and manner of the "campaigns" which reinforce BP’s brand personality and values: open, humble, green, progressive and innovative. Helios Power is a lighthearted trip to a BP gas station. Helios House was conceived as a “learning lab,” and designed to stimulate dialog, promote education, and foster discussion on the topic of environmental stewardship. The two in combination deliver an undeniable spotlight on BP’s efforts in environmental responsibility and investments in alternative energy.

The campaign was launched across all channels. Print, TV, radio, out-of-home, internet advertising, micro-sites, direct mail, POP, retail space and materials, and architecture were all fully utilized to convey the message of "a little better." both on- and off-site.