With three simple words, Brussels Airlines is calling out to all travellers to come

back.

BR SSELS MISSES U. It’s an emotional message that goes beyond advertising. After a

first launch on social media, the message will appear on posters in airports with a

direct connection to Brussels.

On April 19 we launched on Facebook.

Twitter and Instagram followed after one day.

The campaign is still running but the first results were terrific…almost every like

became a share. And Brussels Airlines received a lot of compliments from other

companies.