Brussels Airlines is the official sponsor of the Red Devils, the Belgian national football team. Two weeks before the World Cup Football, Brussels Airlines wanted to give away two seats on the official airplane that would fly the Red Devils to Brazil.

Flightball is online football played in real-time by the airplanes that are flying above Belgium. We installed antennas throughout Belgium letting us track every airplane in the sky, live. Then we used this real-time data to virtually place airplanes as players above our football field: Belgium. Lastly we dropped a virtual ball in the middle of the field, making Flightball ready for kick-off. Like in real football, when the ball got kicked in your opponent’s goal, you won the game. Flightball was announced with print ads, digital billboards, online banners, and through social media.

Flightball.com got 32.829 unique visitors and 20.675 games were played. During the contest period of two weeks, there was a constant average of 200 players on the website. The average time people spent on flightball.com was 3 minutes and 4 seconds. The game even got picked up and tweeted by Belgian star football player Romelu Lukaku.