Consumer engagement was at the heart of all activity and was delivered through Vistobrahma, a competition that would deliver a sector first and see user generated art featuring on the Brahma bottle and packaging, leveraging Brahma’s strong links with the arts.A dedicated website supported by targeted viral activity and print comms enabled the promotion to connect with the audience and provide amplification as the promotion grew, involving and incentivising them to vote on the winning designs.Activation was a key element and a nationwide exhibition tour spread the word around the country.

Overall there were more than 58,000 unique hits to the campaign website and over 300 Quality submissions representing in excess of 3,000 hours of brand engagement.

In all, 9,000 visitors attended the touring exhibitions with 30,000 Brahma samples being served from the ‘Brahma Bar’ (a customised Brahma VW camper van) during the exhibition tour.

The overall campaign reach was 9 million with its success resulting in the promotional packaging being extended from an initial four month run to a full year.