The Budweiser Live Project was a three week tour that visited nine university cities. Each week two bands/artists headlined the tour playing three cities each (see below) supported by an emerging local artist in each city:

- Week 1, Glasgow, Edinburgh, Leeds: The Wombats and Coasts

- Week 2, Manchester, Birmingham, Cardiff: Twin Atlantic and Dive In

- Week 3, Bristol, Brighton, Southampton: Krept & Konan and Fekky

We worked with venues to not only host the gigs, but to develop new commercial relationships with Budweiser, ensuring a legacy for the brand following the tour.

On top of the evening gigs, we put on pop-up surprise daytime performances in interesting and iconic locations around the country, using our branded tour bus as a backdrop to the stage to drive PR value and excite fans.

The Budweiser Live Project was launched at a press event at Camden Stables Market featuring our branded tour bus and tour artists. The bus was a major part of the marketing campaign, not only transporting the tour artists from city to city, but acting as our traveling billboard.

- 12.09.15: Press announcement, media placement and Spotify hub live

- 15.09.15 – 01.10.15: Freshers pre-promotion tour

- 30.09.15: Launch party

The Wombats and Coasts

- 05.10.15: Edinburgh Pop-up

- 06.10.15: Glasgow Pop-up

- 06.10.15: Glasgow QMU

- 07.10.15: Edinburgh Liquid Rooms

- 07.10.15: Leeds Warehouse

Twin Atlantic and Dive In

- 13.10.15: Manchester Pop-up

- 13.10.15: Manchester Old Grenada Studios

- 14.10.15: Birmingham Pop-up3

- 14.10.15: Birmingham Q Club

- 16.10.15: Cardiff Splott Warehouse

Krept & Konan and Fekky

- 19.10.15: Bristol Pop-up

- 19.10.15: Bristol The Fleece

- 21.10.15: Brighton The Haunt

- 22.10.15: Southampton Switch

- 14,450k ticket registrations

- Over 10,000 water bottles distributed (with taxi numbers on) after the gigs as part of the Better World initiative

- 87,367 students engaged

- 150% increase in mentions of @BudweiserUK

- 19m Spotify impressions

- 59 pieces of press coverage created over 3 week period – 82m reach

- Over 4.8m content views