Client: Cerveceria y Malteria Quilmes.

Product: Brahma. 'Brahma values': audacity, disrespect, refreshment, modern marketing.Objectives: Upload the brand values to the net. Create a new and interactive bond with consumers through exclusive services like contests, prices, multimedia campaigns, festivals info … Target group: 18-25 year old male and female Argentinians.A, B, C, D socio-economic target group, technologic, young spirit, modern, open minded, trendy - popular interests: electronic music, popular events, technology.