Cannes Lions
McCANN ERICKSON SINGAPORE / GROUPE SEB / 2006
Overview
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Credits
Outcome
Groupe SEB reported a 15% increase in frying pan sales across their major departmental chains, within the first 3 months the post-it pads were mailed out. It also generated visible presence amongst the public and internally, Tefal’s employees were so amused with the notepad, they requested for more to be printed as keepsakes and giveaways to friends!
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