Cannes Lions
GEOMETRY GLOBAL GERMANY, Berlin / VOLKSWAGEN / 2015
Overview
Entries
Credits
Execution
Taking this into account the visual "I brake for" rear stickers were used as a metaphor for extreme braking power and very short braking distances.
Outcome
A graphic idea that communicates the core benefit of the VW Hydraulic Brake Assist by non-advertising, funny and attention-grabbing illustrations.
Similar Campaigns
12 items