Solution. No hands, no worries.

We took the technology that enhances the experience of driving a Volkswagen to build unique experiences for AFL fans. Using Volkswagen’s Easy Open Tailgate technology we installed motion sensors underneath a bank of seats inside the Sydney Cricket Ground. A simple kick of the foot activates a controlled descent, making taking a seat with your hands full, less of a handful.

How we did it. Where tech meets footy.

Working with our partners at the Sydney Swans, we installed a bank of bespoke Easy Open Seats inside the Sydney Cricket Ground, where fans attending Swans home games could use the technology firsthand from throughout the 2017 season (April – August).

And the experience wasn’t limited to fans in the stadium. Content and consumer competitions extended the idea across digital, social and broadcast channels, demonstrating Volkswagen’s innovative technology to consumers throughout Australia.

We also encouraged consumers to submit their own ideas on how to enhance the AFL experience using Volkswagen technology and rewarding the best with money-can’t-buy experiences throughout the year.

Results.

We created a season-long brand experience that was not only helpful, but demonstrated the convenience of Volkswagen technology, in a relevant and intimate way to over 5000 unique fans.

These individual engagements were amplified live on the big screen to over 250,000 cheering fans. This got pushed to 1.5 million online fans, which achieved over 8 million impressions and 130 submitted fan ideas. But the most important result: Zero spilt drinks.