Simple yet so powerful. We took recognised business icons, in this case a row of wall clocks and simply turned them orange to dramatise the fact that more and more businesses were turning to Orange. The use of this interactive outdoor format – transvision poster (it's a large screen above the destination boards at railway stations that can carry a limited moving image) gave us the opportunity to wow business commuters with a moving poster.

The transvision poster created a lot of press coverage; not only did we have a moving poster but the clocks were all set to tell the correct time across the world. This further enhanced the perception that hi-tech was at the core of the Orange proposition. Although this was a brand perception campaign, we have to-date delivered 738 inbound responses, generating 44 corporate and 59 medium leads.