Cannes Lions
GOOD PEOPLE, Cairo / VODAFONE / 2019
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Shooting Salah was always going to be a challenge. Simply because Egyptians have seen too much of him. We thought of what they haven't seen. They know Salah the footballer, but not Salah the father, or the Salah husband living there in Liverpool on his own. WE knew we wanted the film to cross=cut between two cities, Cairo and Liverpool, Keeping the stark differences and contrast between them. Even climate and lighting would always be changing, between a cold over cast Liverpool and a warm, dusty, and over populated Cairo, as we present a casual more dressed down of Salah, who’s out on a Sunday night enjoying his fish and chips.
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