Our challenge was to create a website that expresses the heart and soul of the IBM brand. It needed to be less like a rule book talking about the IBM brand and more like an experience with the IBM brand. The target is the Ogilvy and IBM creative community and its goal is to inspire better advertising. We approached this challenge by developing a highly dynamic and sophisticated exprience using DHTML. This technology afforded us the opportunity to create a visually driven environment that educates as it entertains. Using the IBM advertising as the creative vehicle, the navigation takes the user through a path of discovery. We've subtly outlined the course of navigation while still giving the user the freedom to access anything at anytime, including the ability to download current logos and typefaces. We have had a great response from the creative community and our clients. Everyone seems to feel that this will become an integral part of establishing brand integration globally and across disciplines.