www.burn-passion.deSince November 2002 the new website of the energy drink burn by the Coca-Cola Company is online. The claim and the creative idea from the classical advertisement are picked up and continued on the site.The claim 'what do you burn for'? is internet-adequately converted into an exceptional website idea and thus leads to the core of the site: burn is searching for persons with extraordinary passions and will present them on the website. The visitors can vote for the most 'burning' passion. Exciting reports about the winners of the voting and a great variety of other burn features round off this thrilling site.Due to the importance of the passion topic, the page construction - as well as the navigation - focus on that special feature. Four of altogether six main navigation points refer to the portraits, application, voting and reports of the winners. The main navigation is completed with two more sections: 'Burn for music' explores the passion for music-making. Young artists can participate and win a recording session in a professional studio. The point 'burn stuff' offers information about the new energy drink, the burn song which has especially been composed for the website, the cinema commercial, hot desktop images, e-cards and more.The topics passion and muscle cars are reflected in the design. The website appears in an exceptional, stylish look and allows the integration of any kind of content - voluminous graphics, large texts but also short teasers. Images of muscle cars and sequences of the cinema commercial reappear, an animated heartbeat rises tension. Every content is presented in its own 'lane' which is able to move, enlarge, downsize and close itself. Through this feature, the user is able to experience every content-site anew and is surprised again and again. The different passions are presented in microsites, which are customised to the respective passion and portrayed person.