Following the first video of the campaign, our invisible character Mr. Disease starts to communicate with people on Facebook and Twitter. (social media accounts created for him) As the next step of the communication plan, we aired the second video where Mr. Disease visits another crowded place, that is a coffee shop. As he walks by, he infects people with the virus. Once Dogadan teas are being served to customers, Mr. Disease gets angry and leaves the coffee shop. At the very moment, a little girl stares at him as if she is the only one that can see him.

Following the first video, we launched the second video where Mr. Disease visits a coffee shop and continues to spread the virus. This video also displayed that the ones who are drinking Dogadan teas are the only ones who are immune to the virus. Simultaneously, Mr. Disease continued to communicate with people through his social media accounts to enhance its social presence.

- The first video has reached over 1 million views in only 10 days.

- 85% of viewers watched the entire video of 98 seconds.

- 1st viral video is selected as the Most Successful Youtube Ad by Google in January 2014.

- 1st video has reached the score of 1,702,820 views in total between 16th January and 22nd February 2014.

- Between 16th January and 28th February 2014, Mr.Disease had 4,664,416 buzz score.

The market has not only stopped decreasing but also demonstrated a growth of 1.4% in between January – March 2014.