Cannes Lions

BRANDSTIK USB FLASH DRIVE

PUBLICIS COMMUNICATIONS, Mumbai / BRANDSTIK SOLUTIONS / 2011

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Overview

Entries

Credits

Overview

Execution

Taking our superior storage capacity in mind, we made massive USB connectors and fixed them on the rooftops of multiplexes and buildings, making the entire structures appear like giant USB flash drives. The copy read, “64 GB”.

Outcome

This idea was widely appreciated in trade circles dealing with USBs and also saw a huge increase in the demand of our stock.

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