Cannes Lions
PUBLICIS COMMUNICATIONS, Mumbai / BRANDSTIK SOLUTIONS / 2011
Overview
Entries
Credits
Execution
Taking our superior storage capacity in mind, we made massive USB connectors and fixed them on the rooftops of multiplexes and buildings, making the entire structures appear like giant USB flash drives. The copy read, “64 GB”.
Outcome
This idea was widely appreciated in trade circles dealing with USBs and also saw a huge increase in the demand of our stock.
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