Cannes Lions

BRASTEMP EGGO LAUNDRY MACHINE

DESIGN ABSOLUTO, Sao Paulo / WHIRLPOOL / 2010

Presentation Image

Overview

Entries

Credits

Overview

Description

To create a packaging design for a very small laundry machine to be placed in a bathroom. To be used for delicate clothes, or a quick wash on a few pieces.

Execution

The approach was to use some unusual sensual shots of the product combined with some people silhouettes in a way to appeal to young men and women to a product that matches their lifestyle.

Outcome

Since its debut in the market, Whirpool Brazil has commissioned the office to design other packaging for products that used to be just a one color cardboard.

Similar Campaigns

12 items

Welcome to Womandhood

MEMAC OGILVY, Dubai

Welcome to Womandhood

2023, DOVE

(opens in a new tab)