Cannes Lions
BBDO GERMANY, Dusseldorf / BBDO / 2007
Overview
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Credits
Outcome
Not only did “Engineering Magic” serve as the presentation tool for the Braun brand within Procter & Gamble internationally, it also stirred and awoke fascination within the company. As well as this, “Engineering Magic” energized the Braun brand internally. All of this resulted in a strengthened position for Braun and distinction within the brand world of Procter & Gamble.
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