Cannes Lions
DRAFTFCB CAPE TOWN, Cape Town / MEDIA24 / 2009
Overview
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Credits
Execution
When consumers purchased Die Burger newspaper, they received a free cup of coffee. Each illustration or cup design raised a controversial issue and invited readers to comment on these via text message. The most informed opinions were published in the following day's edition and the top text message was rewarded with a Russell Hobbs coffeemaker.
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