In 2010, Braun Male Grooming ran a campaign in the US Market with the title ‘Wear your Face’. Our brief was to deepen that campaign and transform it into an art book, which bravely opens a debate on modern masculinity and what ‘Wear your Face’ means.

Sponsored by Braun supporting UNICEF, 45 renowned international photographers and artists selected mutually connected stories, presenting a kaleidoscope of diversity and sophistication of the male public image today: touching, powerful, disturbing, and at times aggressive. It was overwhelmingly beautiful in its diversity. It was true to the brand Braun, daring and respectful, leveraging on the 3 recent campaigns.

The imagery bravely opens a debate on what it means to ‘Wear your Face’. The book’s cover is symbolic and reflective of the content, representing a man as he is. The title ‘Wear your Face’ was projected on a model’s face, literally becoming a part of it. The neon-orange colour emphasises the effect, and represents modern masculinity.

The outcome exceeded our expectations. These internationally known artists were so excited about the project they joined our initiative and participated without any fee. The book’s profits will be donated to UNICEF. The book was presented and well received during the 5th International Photo book festival ‘Le Bal’ in Paris, 20-22 April 2012. The book is sold online and in stores throughout the world.

Selected stores in the following markets: Germany, Switzerland, Austria, Benelux, France (including Colette), UK, Italy, Greece, Malta, Spain, Portugal, Scandinavia, Eastern and Central Europe, Central and South America. Online platforms: amazon (including USA and Japan), and seltmannundsoehne.de.